There’s a Term for My Clients!
I just learned that there’s a name for partners and married couples in business together: ‘copreneurs.’ I’m embarrassed to say that I didn’t know this until recently. Clients of mine, who happen to be a married couple and run a business together, found the term while we were having a discussion outside of our session. I’m positively giddy! There is actually a society for this! It’s called Copreneur Society. I can’t vouch for the organization, but their site is informative, so I wanted to point them out because I’m so blown away by this.
All this time that I’ve been coaching partners, married or otherwise, and I never knew there was a cool name like ‘copreneur.’ I never set out to coach couples. It wasn’t even on my short list of potential niches. When I was coaching at StomperNet, a lot of my clients were in business with their spouses and some were friends in business together. I was suddenly coaching two people simultaneously. I never thought to put a label on them; I just went about the business of coaching.
There is a vast amount of information on the topic. If you are working with a partner or spouse, I encourage you to search the internet for “copreneurs” and even “couplepreneur.” There are forums and discussion boards for copreneurs that may be of great help to you. Having a place to go to hear how other couples make it work is a great resource. You’ll probably recognize most of the same issues that challenge you.
Copreneurs face issues that might not come up when working alone. There are complicated interpersonal dynamics and they’re hard for some couples to navigate. When you partner with a friend, you work to preserve the friendship, and you get to go home separately at the end of the day. When you’re a married couple who share a business, you have to keep your love intact, and you have to go home together! You might be raising children together as well, which adds another potential wrinkle to the mix. Ultimately, you need optimum communication skills so that you’re both getting what you need to thrive. And, you need to stay focused on a common goal- running a successful business. If only I knew someone who could help you do that…
Currently, I’m working with copreneurs who are married, and one of the couples has agreed to be my inspiration for future posts. I’m going to share some of their challenges and talk about how the three of us are working to improve the way they interact with each other to achieve a common goal.
As a copreneur, what are your biggest obstacles and how do you overcome them? What topics would you like to see me cover in future posts? I’d love to hear from you.