Coaches: Are We Making Coaching Too Much of a Luxury?

When I was in training, it was instilled in me that if someone wants coaching, they’ll find a way to pay for it, and if we lower our fee, we send a message to potential clients that we’re not worth more. This makes me a little uncomfortable. When setting the price for a house, a realtor will tell you that the house is only worth what someone is willing to pay for it. Like a house, if my demographic won’t pay what I think I’m worth, then I won’t sell. I could stick to my asking price and sit on the market for a very long time, even though I’m a great house in a nice neighborhood.


Coaches Profiting from Other Coaches – The Reframe

Why the Coaching Industry Should Focus Their Efforts on Creating Opportunities My last article certainly caused a stir among my friends in the coaching community. Many wouldn’t comment publicly because of their affiliation to, and subsequent disappointment with, their own coach training institutions. It was hard for me to hit the ‘publish’ button when I […]