When I was in training, it was instilled in me that if someone wants coaching, they’ll find a way to pay for it, and if we lower our fee, we send a message to potential clients that we’re not worth more. This makes me a little uncomfortable. When setting the price for a house, a realtor will tell you that the house is only worth what someone is willing to pay for it. Like a house, if my demographic won’t pay what I think I’m worth, then I won’t sell. I could stick to my asking price and sit on the market for a very long time, even though I’m a great house in a nice neighborhood.
