Copreneurs: Stay Aligned With Your Business Goals

It’s not enough to work toward having a successful business. Copreneurs need to be on the same page when it comes to priorities as well. When your goals for the company are in sync, and your path to reach those goals is clear, you build a better foundation. Remember that you’re part of a team and both of you have a role. Avoid overlapping efforts or ignoring something altogether by constantly communicating and clarifying roles.


Effective Communication: Old News or Back to Basics? Part 1

We use the words ‘communication’ and ‘communicate’ a lot. It seems the more we use a word, the less effective it becomes because we tune it out: “There was a communication breakdown,” “Communication is a key factor in success,” “We need to communicate better,” “What we have here is a failure to communicate.” We see these words everywhere and in all contexts.