It’s not enough to work toward having a successful business. Copreneurs need to be on the same page when it comes to priorities as well. When your goals for the company are in sync, and your path to reach those goals is clear, you build a better foundation. Remember that you’re part of a team and both of you have a role. Avoid overlapping efforts or ignoring something altogether by constantly communicating and clarifying roles.
The times, they are a changin: five years ago when I decided to become a coach, my friends had no idea what I was talking about. As I went through training at iPEC, I was assured that things would change, and the tipping point would come. Soon people would stop asking “what’s a business coach” and start asking “who’s your business coach?” Well, that time has come. It seems almost counter-intuitive in a recession, but it’s true.
