Tweet Tweet: What Do Your Words Tell the World About You?

by Pamela on September 16, 2009

Keeping True to Your Values When Using Social Media as a Marketing Tool

Recently, our nation has observed some pretty outrageous behavior from people who are in the public eye. For better or for worse, they are role models. I would argue that we’re all role models in one way or another and in the age of instant communication, we need to be careful to guard our images. As we all clamor for followers on Twitter, more friends on Facebook, and connections on LinkedIn, we need to take responsibility for our words and actions. Most of us don’t have fame behind us to break our fall from grace if we make a major misstep.

Just this past week, we saw Congressman Joe Wilson call the President a liar during his healthcare address in front of the whole country. Beloved tennis player Serena Williams, berated a line judge with a myriad of obscenities, after a controversial call in the U.S. Open. Roger Federer did the same thing a few nights later. At the MTV awards, Kanye West interrupted the acceptance speech of Taylor Swift because he thought that Beyonce should have won. Their tirades are all over the media and in some cases, their ‘brand’ is tarnished. They’ll apologize and work their way back into the good graces of their fans or constituents. However, as ordinary business people, we may not have that luxury. In an economy where there are more sellers and fewer buyers, you can’t afford a misstep when expressing your thoughts to the world- even if you think no one is listening.

In this day and age, we have to think like a successful entrepreneur at all times. Whether you have employees or you’re a solopreneur, you must envision yourself as a role model. I ask my coaching clients to identify their values and I do that because when you identify what’s really important to you, those values guide your business and marketing decisions. You gain clarity. Social Media offers us an opportunity to market ourselves in a whole new way. You need to stay cognizant of what you put out there and where you put it. It might be great to see yourself on YouTube, but if you’re on the airwaves, half naked, with someone pouring booze down your throat, what does that say to a potential employer, to your staff, to your board of directors, or to your customers?

Use Social Media to your advantage; just remember that what you say and do is a reflection of who you are. The manner in which you present yourself in Social Marketing speaks to your competence, intelligence, likability, and trustworthiness, which are essential elements to your overall success in business. You are building a brand. What do you want that brand to say to the world? What kind of role model do you want to be?

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{ 2 comments… read them below or add one }

jennyonthespot September 25, 2009 at 12:15 am

I agree wholeheartedly!
.-= jennyonthespot´s last blog ..This One is for the Teachers, Yo. =-.


Pamela September 25, 2009 at 1:24 pm

Thanks, Jenny! I just checked out your blog and I love it! Very appealing to moms who work in the home or out of the home.
Very smart and witty. I just Tweeted about it!
Take Care,


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